Championing the Consumer: Millennium's New Vitivity Health Information Business
This article was originally published in Start Up
Executive Summary
When Millennium Pharmaceuticals contemplates creating a new business, it must be on the premise that it change medical practice. Vitivity Inc., a newly formed, wholly owned subsidiary, is one business that could do so: an attempt to integrate personalized medical information to improve the effectiveness and efficiency of care. But unlike the physician drivers of change in Millennium's core drug business, consumers will have to drive the change Vitivity will enable.