Face value
This article was originally published in The Gray Sheet
Executive Summary
Medicis launches "Restylane Rewards" program to encourage return customers for its non-animal stabilized hyaluronic acid dermal filler. The program was developed "to reward loyal Restylane customers for adhering to a semi-annual treatment schedule," based on the six-month efficacy of the wrinkle treatment, according to a March 2 release. Rewards range from $25 retailer gift cards to $100 spa gift certificates, but are unavailable if clients allow more than the six-month interval between treatments to elapse. The American Society for Aesthetic Plastic Surgery has seen a 660% increase in use of HA fillers since Restylane's approval in 2003, according to Medicis (1"The Gray Sheet" Dec. 23, 2003, p. 30)...