Endocare Prostate Cancer Device Reaches Consumers Via Cable TV
This article was originally published in The Gray Sheet
Executive Summary
Relatively inexpensive rates for late-night cable ads can lend a national dimension to DTC device campaigns without a large financial investment, Endocare VP-Marketing Paul LaPine told participants at CBI's "Direct-to-Consumer Strategies for Medical Devices" conference in Chicago Sept. 30-Oct. 1