Fragrance marketers should view immigrants in U.S. as niche market.
This article was originally published in The Rose Sheet
Executive Summary
FRAGRANCE MARKETERS SHOULD CONSIDER INTERNATIONAL GROUPS IN U.S. NICHE MARKETS that need "global strategies," Fragrance Foundation President Annette Green said at the group's "Globalization of the Senses" meeting in New York City on Oct. 2. Discussing the globalization of the fragrance market, Green noted: "We must not forget some of the most important global challenges begin right here at home."