Marketing in Brief: Comme des Garcons
This article was originally published in The Rose Sheet
Executive Summary
Comme des Garcons: Firm is launching a new perfume "with a new concept" worldwide in early 1996. In addition, the New York City-based company is extending its Comme des Garcons fragrance with an "essence, a body oil in a spray form and a balm" in October, the firm notes. The scent, which bowed in November, comprises "round, harmonious" central notes of Moroccan cedarwood, Iranian styrax and Spanish labdanum ("The Rose Sheet" June 13, 1994, p. 8). In April, the Comme des Garcons S.A. subsidiary added a 50 ml eau de parfum spray and splash, priced at $65 and $55, respectively...