In Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Firm will merge sales and marketing operations of its Estee Lauder, Clinique and Aramis brands in Canada with the respective U.S. divisions in July in order to facilitate simultaneous product launches in the two regions, the company said. Sales and marketing for Prescriptives in Canada was integrated with the U.S. division in 1993. Estee Lauder began merging its Puerto Rico sales and marketing divisions with the corresponding U.S. divisions in April. Estee Lauder will continue to operate a manufacturing plant and financial offices in Canada and sales and training offices for the brands will still be headquartered in Toronto. The firm will also maintain offices for sales and training in Puerto Rico