Marketing in Brief: Chattem
This article was originally published in The Rose Sheet
Executive Summary
Chattem: Cornsilk Bronzing Powder "creates a natural looking tan in an instant -- without the heat or harm from the sun," the company states. The oil-absorbent and oil-free product uses walnut flour for absorption and can be used on the face or body, Chattem adds. Available in two shades -- Bronze Silk and Terra-Cotta -- in both the loose and the pressed powders, the products are priced between $6.50 and $7.50. The loose powder is available in a .5 oz. compact and the pressed powder comes in a .35 oz. size. Also, Chattem has recently repackaged its Cornsilk line. The compacts are now square-shaped instead of round. In addition, the colors of the compacts for the Cornsilk Classic powders have been changed to burgundy from tortoise while the Bronzing and Natural Matte powders are packaged in white, marbelized compacts...