Marketing in Brief: Lancome
This article was originally published in The Rose Sheet
Executive Summary
Lancome: Introducing Stylo Sport Casual Colour LipStick SPF 15 in May as part of the Cosmair division's Summer Sensations collection. The first Lancome lipstick to contain a sunscreen, Stylo Sport is available in three full coverage and 11 demi-coverage shades ranging from Epice to Sorbet, as well as a no-color stick. Another Summer Sensations addition, Le Crayon Glace High Gloss EyeColour is "crease-resistant, waterproof [and] long-wearing" and comes in six sheer colors including Aqua Glace and Bronze Glace, the company says. Stylo Sport costs $12.50 and Le Crayon Glace is priced at $15. Lancome also is adding another shade of Poudre Bronzee All-Over Bronzing Powder shade, four new Le Lipstique LipColouring Stick colors and Aquacils Waterproof Mascara with Keratine to the Summer Sensations collection. Vernis Absolu Nail Lacquer adds Lilas as a permanent color and two summer shades -- Clair Nacre and Bronzelit...