Marketing in Brief: Max Factor
This article was originally published in The Rose Sheet
Executive Summary
Max Factor: Firm is introducing three new foundations -- Balancing Act, Rain and Silk Perfection. Balancing Act for combination skin works to control oil in the T-zone while moisturizing dry cheek areas, and Rain is formulated for dry skin. Both are available in 12 shades and are packaged in beige "tottles," a combination tube/bottle. Silk Perfection, packaged in a navy rectangular compact and available in eight shades, goes on with a sponge and dries to a powder finish. Available in May, Balancing Act and Rain are $8.25 each, and Silk Perfection is $6.95...