Marketing in Brief: Elizabeth Arden
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden: Firm adds Perfumed Body Lotion, Bath and Shower Gel and Perfumed Shaker Talc to its True Love fragrance line. In stores April 10, the body lotion and bath and shower gel, each 6.8 fl. oz., will sell for $37.50 and $27.50, respectively. The talc is priced at $21 for 3.5 oz...