Medtech Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

Menu

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
My View
Tags:
Consumer

FUTURE FRAGRANCE ADS WILL USE MORE "PSYCHOTROPIC CLAIMS,"

This article was originally published in The Rose Sheet

  • News
  • The Rose Sheet

Executive Summary

FUTURE FRAGRANCE ADS WILL USE MORE "PSYCHOTROPIC CLAIMS," Haarmann & Reimer, GmbH International Marketing Director Hans-Otto Schmidt told the Fragrance Foundation's Feb. 8 seminar, "Aroma- Chology Enters the Mainstream: A Global Perspective." Schmidt said, "In the future, we will see quite a few psychotropic claims in fragrance ads, which are really preparing the ground for aroma- psychological concepts." He cited as an example ads running in Germany for Muelhens KG's Experiences by Priscilla Presley, which claim that the fragrance gives the wearer "strength and self- confidence."

Table

View full table

Topics

Tags:
Consumer
Latest Headlines

News We're Watching: LDT Final Rule Near Publication, Zimmer ROSA Used In Shoulder Surgery, $60M For Menopause Clinic

Epitel Gets 510(k) Clearance On Remote EEG Technology

Valuable Health Data Sources For Medtech Industry Come A Step Closer In The EU

Rise In Class I Device Recalls A ‘Grave Concern,’ Says FDA’s Anne Reid

See All
UsernamePublicRestriction

Register

RS000144

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By