OTC Internet marketers' promotion of "brand as advisor" suggested by media consultant.
This article was originally published in The Tan Sheet
Executive Summary
OTC DRUG INTERNET PROMOTION OF "BRAND AS ADVISOR" on health-related topics presents a "tremendous opportunity" to reach consumers, Dewitt Media President Gene Dewitt suggested at the Nonprescription Drug Manufacturers Association annual regulatory/marketing seminar in East Rutherford, N.J. To retain the interest of today's "smart consumer," Dewitt urged meeting participants to "give them the information they need, brand yourself as an authority and solve their problems."