Twinlab's Bronson Nutritional purchase propels firm into mail order.
This article was originally published in The Tan Sheet
Executive Summary
TWINLAB BRONSON NUTRITIONALS BUY IS ENTRY TO MAIL-ORDER catalog segment. Twinlab is acquiring Jones Medical Industries' Bronson Nutritional Division for $55 mil. in cash, subject to usual closing conditions. Bronson, based in St. Louis, manufactures and markets over 350 vitamins, herbs, supplements and health and beauty aids under the Bronson name through catalogs and direct mail and sells MD Pharmaceutical products to U.S. military commissaries.