EXCLUSIVE: India’s medtech market challenges “can be conquered”
This article was originally published in Clinica
Executive Summary
India represents enticing prospects for medical device manufacturers seeking to build a market presence in what is today the world’s most populous nation. But there are a range of challenges for manufacturers to meet if they are to respond to the potential. US medical devices industry association AdvaMed is among the groups seeking to increase awareness of the opportunities and help medtech manufacturers understand how to approach the market in India, as Abby Pratt, associate vice-president of global strategy and analysis, told Ashley Yeo