Respect for local innovative ethos "key to investing in Brazil", says senior exec of newly-acquired CareFusion unit
This article was originally published in Clinica
Executive Summary
Medtech players eyeing Brazil as a mere production and distribution springboard into national and regional market growth, should think again. There is, instead, a common innovative vision and ethos among the region's homegrown companies which potential investors need to perceive, understand and respect in their business plan.