Are medtech manufacturers up to the challenges of China, India and Brazil?
This article was originally published in Clinica
Executive Summary
Commercial success in the newly-emerging markets takes more than just showing up with a good product, says medical device advocate Ed Rozynski. Penetrating the BRIC markets requires a different skill set to that used by medtechs entering the US and European markets a generation ago, he writes in this special report for Clinica