Clinica 100: Necessity, the mother of innovation
This article was originally published in Clinica
Executive Summary
Any study of the emerging economies' healthcare market will always be about opportunity. But what about the market barriers and other challenges to harnessing that potential? This article attempts to map these challenges, based on developments in 2011 and the views of experts going into 2012. In doing so, Bernard Murphy weighs some of the factors that the industry must bear in mind to best respond to them