EU medtech industry says change "imperative" to bring sustainable healthcare
This article was originally published in Clinica
Executive Summary
The EU medtech industry has promised to change in order to deliver solutions for today's healthcare needs. While it commits to proving the cost-saving potential of medical technology and delivering value-based innovation, industry requests that policymakers build better cost models and end silo-based budgeting. Payers, meanwhile, are requested to achieve health productivity and efficiency by prioritising value not price.