The Real opportunity: capitalising on Brazil's push to provide quality healthcare
This article was originally published in Clinica
Executive Summary
Calling on a government to ring-fence funding for key health services might not seem exceptional. But when an influential Brazilian parliamentary committee demands that US$3.4bn – one-tenth of the annual federal healthcare budget – be set aside for medtech-intensive priorities, it's a different matter. This is just one indication of the scale of healthcare demand in Brazil and the strong political force that is driving the opportunities in this market. Bernard Murphy reports