Lohmann's medical sales down again in 1994
This article was originally published in Clinica
Executive Summary
German woundcare manufacturer Lohmann has suffered a second year of declining sales in its medical division in 1994. Total revenues, on the other hand, stabilised after a 5% fall in 1993. Lohmann's medical division contributed 53% or DM 200 million ($134 million) to total sales, down 3.8% with declines seen both in Germany and abroad. Lohmann blames price cuts averaging 5.5% which were only partly offset by a 1.7% increase in volume.