German television (TV) helps Bayer kidney test sales:
This article was originally published in Clinica
Executive Summary
Bayer (Germany) is expecting a surge in sales of its Combi Uristix home test for kidney disease following a German television programme on January 11th promoting the kit. 'Gesundheitsmagazin Praxis' detailed the symptoms and significance of kidney disease and offered telephone advice. It also recommended the Combi Uristix urine test, which detects abnormalities in acidity, protein, sugar and blood content. Bayer expects some four million citizens to buy the test as a direct result of the programme; a similar programme on diabetes last year led to the sale of three million home tests.