Beiersdorf and Terumo to set up joint venture:
This article was originally published in Clinica
Executive Summary
The German company, Beiersdorf, is to start a cooperation agreement with the Japanese company, Terumo, from April 1 1998. The two companies plan to form a 50:50 joint venture later this year. Under the agreement, the joint venture will import and market Beiersdorf's wound care and phlebology products for hospital use. Tokyo-based Terumo will handle sales in Japan. Beiersdorf's Japanese subsidiary, which formerly marketed the products, will now concentrate on selling the company's industrial products.