Changes in the UK National Health Service create a complex sales territory for suppliers
This article was originally published in Clinica
Executive Summary
The UK medical device industry is missing out on domestic, European and world market sales because of its fragmented nature, says a new report. Excluding a few multinationals, the average medtech manufacturer has less than four employees and serves a very local market, often single hospitals or hospital groups, according to the report, Selling to the UK Health Service 1999, from Health Care Industry Review.