MEETINGS - Conference entitled Strategic Marketing for the Healthcare Industry (US) April 2000:
This article was originally published in Clinica
Executive Summary
The Medical Marketing Association in the US and the Kellogg Graduate School of Management will hold a four-day executive educational conference entitled Strategic Marketing for the Healthcare Industry in Evanston, Illinois on April 10-13. Conference topics include: using information technology as a strategic tool: competing in a networked economy; competitor analysis/anticipating and responding to competition; and managed care and its implications for pharmaceutical, medical device, diagnostics and biotechnology industries. For more information contact the Medical Marketing Association. Tel: +1 415 764 4807. Email: [email protected]