Women's health company BEI expands salesforce:
This article was originally published in Clinica
Executive Summary
Gynaecology company BEI Medical Systems has added a further 16 specialty marketing organisations to its sales force - bringing US geographic coverage of its Hydro ThermAblator (HTA) device to around 83%. The HTA is a minimally invasive device for treating menorrhagia. More than 2.5 million women in the US see their gynaecologists for the condition annually. Around a quarter of the 600,000 hysterectomies performed in the US each year are to treat excessive bleeding due to benign causes, BEI says.