Axis-Shield prepares US maiden product launch after EU release
This article was originally published in Clinica
Executive Summary
The imminent European launch of Afinion - Axis-Shield's new doctor's office diagnostic - represents more than just another product introduction. The Anglo-Norwegian firm plans to use it as a gateway to the lucrative US point-of-care (POC) market, a move analysts believe could spur the company to profitability by the end of next year, reports Daniel Barry