Report Review: At-home diagnostics - a market boom waiting to happen
This article was originally published in Clinica
Executive Summary
Annual sales of at-home diagnostic products are set to reach $13.1bn by 2010, and are increasing at a rate of 8.8% a year. But for the market to really take off, companies need to develop a more united and "coherent market position". The industry's pace of development would increase if it built a stronger identity for itself.