Philips' New Commercial Model Eschews Heavy Capital Investment
Executive Summary
Innovation is critical for medtech companies to stay ahead of the game and ensure continuous growth – but sometimes, this innovation does not necessarily have to come in the form of new technologies. Neil Mesher, managing director of Philips Healthcare UK & Ireland, tells Clinica how the company has developed a new ultrasound service – of which data analytics is a key enabler – that not only addresses fundamental challenges faced by mature health care systems, but also could potentially reinvigorate revenue stream.