Claims And Counterclaims Abound In Highly Competitive Breast Cancer Genomics Market
Executive Summary
Companies active in the breast cancer genomics market are waging a war of words and data to push their respective tests forward. With an expanding volume of data showing that genomic testing can save many patients from unnecessary chemotherapy treatment, and positive recommendations issued in major clinical practice guidelines, there is a compelling argument – from both a quality of care and overall economic standpoint – for physicians to use these tests, and strong growth is anticipated in this space going forward.