Medical devices go to the movies
This article was originally published in The Gray Sheet
Executive Summary
Promotional folk song for fictitious urinary catheter, SureFlo, plays in closing scene of Warner Bros.' A Mighty Wind, currently showing in select theaters. The "device" is named for songwriter-character Mickey Devlin Crabbe's mother-in-law Florence. In the film, the "bladder control industry" theme debuts at a medical supply trade show in Buffalo...