Canon Medical Systems
This article was originally published in The Gray Sheet
Executive Summary
Firm switches to per-study-fee marketing strategy for its CXDI-22 digital radiography system that will allow smaller medical institutions to use the technology without up-front capital investments for leasing or purchasing the equipment. The CXDI-22 lists for about $200,000. Under new application service provider (ASP) model, users pay for what they use per month, as well as a minimum charge over a contracted time, the firm says in Nov. 27 release. At the Nov. 26-Dec. 1 Radiological Society of North America conference, Canon showcased the DR system in conjunction with Stentor's medical image and information system, iSite, for delivering diagnostic quality images over existing hospital networks. "By offering our customers a choice in the way they obtain their systems, we expect to penetrate the digital image market and allow more customers to experience the benefit of digital technology," Eric Kuramato, director and general manager, Canon Medical Systems explained