Technical Chemicals' radio ad campaign for HealthCheck OTC tests to begin Sept. 22.
This article was originally published in The Gray Sheet
Executive Summary
TECHNICAL CHEMICALS' RADIO AD CAMPAIGN FOR HEALTHCHECK OTC TESTS slated to begin Sept. 22, the company says. The 30-second spots are expected to air through Nov. 2 and will promote Technical Chemicals and Products' line of eight urine-based over-the-counter in vitro diagnostics as non-invasive, inexpensive alternatives to physicians office tests. The ads are slated to air on programs such as MVN Talk Radio Network, the Rush Limbaugh Show, and the Dr. Dean Edell Show, and are expected to reach over 175 million consumers in major U.S. markets.