UROMED HIRING DIRECT SALES FORCE FOR RELIANCE U.S. LAUNCH IN LATE 1996; FEMALE URINARY INCONTINENCE INSERT TO BE PRICED COMPETITIVELY WITH DIAPER USE
This article was originally published in The Gray Sheet
Executive Summary
UroMed has begun building a direct U.S. sales force to launch its Reliance insert for female urinary stress incontinence, the company says. The firm gained approval of the device on Aug. 21, and expects to roll it out nationwide late this year.