Summit's Lens Express buy provides contact lens wearer database for PRK marketing.
This article was originally published in The Gray Sheet
Executive Summary
SUMMIT TAKES "EXPRESS" LANE TO CONTACT LENS PATIENT PRK MARKETING, gaining a database of 4 mil. contact lens wearers through a deal to acquire Deerfield Beach, Florida-based Lens Express, Inc., a mail-order contact lens business. Summit Technology estimates that 75-80% of the patients in the database are candidates for laser vision correction with its SVS Apex photorefractive keratectomy excimer laser workstation.