Chemtrak reclaims OTC cholesterol test marketing from J&J due to disappointing product sales.
This article was originally published in The Gray Sheet
Executive Summary
CHEMTRAK CUTS PRICE, REGAINS MARKETING RIGHTS FOR OTC CHOLESTEROL TEST from Johnson & Johnson following disappointing sales of the product under an exclusive North American marketing agreement with J&J's Advanced Care Products subsidiary. In an attempt to boost sales of the home cholesterol test kit, ChemTrak has taken over marketing of the kit and has initiated several new sales strategies, including lowering its price.