How long can manufactures operating in Canada keep press releases about their health care products posted on their website landing page, and when would corporate messages be considered promotional?
Canada Updates 18-Year-Old Guide On What Constitutes Advertising
Keeping press releases about a product on the manufacturer's website landing page for more than a year may be considered to be promotional, according to Health Canada's update guidance that includes myriad revisions, including a new section on using social media.
