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‘Closest To What The Pancreas Would Actually Do’: Medtronic Diabetes Execs On Marketing Plans For MiniMed 780G

Discuss Plans For MiniMed 780G, One-StopShopping For Diabetes Tech

 
• By Marion Webb

In this third Exec Chat with leaders at major diabetes companies that presented at ADA’s Scientific Sessions 2023, Medtech Insight interviewed Medtronic diabetes business leaders Ali Dianaty and Jennifer McVean about the company’s marketing strategy for the recently launched MiniMed 780G with meal detection technology, plans for the Simplera disposable CGM, outlook on the consumer market, and more.  

Diabetes
• Source: Shutterstock

Medtronic plc’s recently announced Medicare and Medicare Advantage coverage for its next-generation MiniMed 780G insulin pump marks another milestone on the road to reviving its diabetes business.

In an interview at the American Diabetes Association’s annual conference, two Medtronic diabetes executives were optimistic about prospects for the company’s next-generation MiniMed 780G insulin pump. After years of delay,...

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