Neurotrack Technologies, Inc. adjusts its approach to promoting its digital screening tool intended to help diagnose and manage cognitive decline linked to aging following a competitor’s challenge in an industry self-regulation program.
Neurotrack’s decision following a BBB National Programs Inc. National Advertising Division review of challenges to its advertising claims by Posit Science Corp
“Widely-accepted scientific research demonstrates that modifiable lifestyle factors, such as diet, activity level, and social and cognitive engagement, can significantly impact brain health,” Neurotrack stated in explaining its decision to revise its website “to ensure that its communications better