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Dexcom Doubles Down On Jonas Branding To Hail G7 Launch

 
• By Barnaby Pickering

Dexcom is commemorating the US launch of its G7 continuous glucose monitor with an expensive ad spot during the Super Bowl.

jonas brothers
Type I diabetic Nick Jonas (middle) with his non-diabetic brothers. • Source: Shutterstock

Two years following its first Super Bowl commercial featuring singer/actor Nick Jonas, Dexcom has revealed its second with the ex-Disney Channel star.

The direct-to-consumer advertising is just one component of the US launch of Dexcom’s G7 sensor, the successor to its G6, and will be aired live on 12 February to an...

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