Medtech Companies Could Face Sanctions As Italy Enforces Own Advertising Rules Under MDR

The Italian health ministry is continuing to apply historic measures related to the authorization of medical device advertising even for products that comply with the EU’s new Medical Devices Regulation. But its stand-alone position in maintaining medtech advertising rules that differ from those of the other EU member states is coming under scrutiny.

Italy’s current advertising measures were introduced in the context of the Italian transposition of the Medical Device Directive. As the MDD did not provide a specific EU level ruling on...