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China’s Threat To Global Medtech Markets Is Rising

 
• By Ashley Yeo

China’s economic might and industrial drive are being felt increasingly in medtech, and the just-released 14th five-year plan will give Chinese manufacturers more support for expansion, both at home and in overseas markets. Should EU and US industries be worried?

Shanghai

International medtechs seeking to sell in China must learn to factor in its increasingly aggressive industrial and investment policies. The private sector is very small in China, and the scale of its state-based procurement and industrial subsidies programs makes it hard for foreign companies to compete effectively.

There is much for multinationals be alert to in China, as in many other markets of the world where price-based competition remains the main business driver in medtech. That was...

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