Denise Barbato’s mind was made up when ultrasound machines became mobile. As an OB/GYN ultrasound technician working in a not-for-profit health care organization in south Florida, she was often disappointed by the poor quality of reports on patients’ prior ultrasound exams. Outdated technology, inferior machines or insufficient expertise to deliver high quality ultrasound studies were not uncommon.
“There was an opportunity to standardize and improve the level of care across the board for OB/GYNs,” Barbato said. She made the leap and set up SoundWaves LLC in Miami....
It meant doctors no longer needed to send patients to a hospital for ultrasound. But they were able to bill the insurance company for exams that were now being performed...