Orthopedic and minimally invasive procedures company CONMED Corporation. has spent much of the past five years reinventing itself, including putting a lot more focus on commercial operations and efforts to drive growth. In early 2020, it changed its sales focus to go more direct in the orthopedic market.
But where the company had scored above-market growth in orthopedics in 2019, the pace slowed markedly in 2020 when COVID-19 threw a “wet blanket” over that momentum. The pandemic prevented...
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