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Top 100 Outlook 2021: Medtechs Look To Build On Experiences Of Serving Global Markets In A Pandemic

If necessity is the mother of invention, then medtech firms know what is expected of them in 2021 ̶ how they achieve it might be less straightforward

 
• By Ashley Yeo

Medtechs took a long look at themselves as they rose to the challenges of COVID-19. How they responded, repurposed and regrouped to tackle the coronavirus was both sobering and uplifting. The lessons of 2020 must be integrated into the digitally-enabled health care systems of 2021 and beyond.

Outlook for 2021 - Message written on a poster.

COVID-19 has compelled medtech manufacturers, and regulators and governments too, to take a good look at what they do, and assess how they can do it better. Many have also been openly asking why haven’t they done it better. There is nothing like a crisis to focus the mind.

More open regulatory pathways have given medtechs the scope to innovate more rapidly. There are examples aplenty of turbocharged product development for COVID-19 technologies, including ventilators and innovative tests.

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