All About Value – Brexit Aside, UK Industry Sees Good Things Ahead For Healthtech Adoption

The ethos of rewarding value and new channels to promote medtech innovation are gaining ground in the UK

ABHI director of value and access Luella Trickett talks about the importance of real-world evidence in product development and value-based procurement in secondary care in the UK.

Purse

Securing rapid market access for proven medtech innovation in the NHS, delivering it efficiently through the various procurement options – and direct to providers in the case of tariff excluded high-risk devices – and getting it reimbursed adequately, comprises perhaps the most challenging of long-term, complex aims for the health care products industry selling into the UK market.

It is a task that has proved consistently tough for medtech manufacturers. In recent years, companies have improved their engagement with UK clinicians and understanding of their needs, but progress...

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