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MTI Outlook 2020: Changing China Is Opening Up For Medtech Entrants

 
• By Ashley Yeo

The barriers for health-care industry entrants into China are lowering, but still not as quickly as many medtech companies would like. New structural health-care delivery plans are instilling more confidence in a market and industry that in the past have been regarded with caution.

Handshake

The potential of China’s vast health-care products market is alluring. It has proved substantially off-limits for much of the global medtech industry, and has rarely been in the early launch strategies of global companies. China's government wants that to change, as evidenced in the latest Five-Year Plan and the recent Healthy China 2030 report.

The changes that are underway are part of the new climate for business overseen by Chinese president Xi Jinping, who is trying to attract more foreign innovative companies

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