It's news to virtually no one in the device industry that value-based health care is the foundation on which medtech companies must now approach hospitals, providers, payers and patients with their offerings. New market strategies that emphasize outcomes and cost-savings, and total solutions rather than widgets, are taking on increasing importance.
But what's happening on the ground? One place to look is in the diabetes device sector, where the connection between device-maker and patients is more direct than in surgical device...
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