iRhythm Technologies Inc., which has been quietly working on a new platform in arrhythmia monitoring since 2006, came forward with much éclat at the 2010 Heart Rhythm Society Meeting in May. There the company made a two-part announcement: the signing of a co-marketing agreement with St. Jude Medical Inc. and a $10 million Series B round led by St. Jude, with the participation of existing investors Mohr Davidow Ventures, Synergy Life Science Partners, and two additional undisclosed investors. [See Deal] [201030233] The co-marketing agreement provides validation for the young company operating in a new field, and for its established big partner, a way to use a new diagnostic technology to assure more efficient use of its therapeutic equipment by the health care system.
Uday Kumar, MD, chief medical technology officer of iRhythm, founded the company to improve patients' access to care. Specifically, iRhythm wanted to address the gap between the environments where most patients with cardiac symptoms initially present – the primary care physician's office or the emergency room, for example – and the cardiologist's office, where diagnosis and treatment usually take place. To address this unmet need Kumar realized it would be critical to focus on simple, low-cost, intuitive devices. Today, patients with intermittent cardiac symptoms may get lost in the mix
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