Ernst & Young's "Pulse of the Industry: Medical Technology Report 2009" showcased a new and surprising winner among the top five fastest growing therapeutic device categories: women's health. Between 2007 and 2008, revenues from devices for women's health jumped 114%, while traditional categories like orthopedics and ophthalmology increased by only 12% and 11%, respectively. ( See Exhibit 1.) This good showing came from a medical device segment once known as a backwater of investing, and an innovation laggard.
Specifically, among investment circles, there is suddenly a great deal of fervor around minimally invasive devices for women's health. Companies in product areas such as endometrial ablation, therapeutic devices for...
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