By Mary Stuart
Ever since the baby boomers have been old enough to make purchasing decisions, they’ve been driving growth—and advances—in vision correction surgery, also known as refractive surgery. An active, affluent population focused on quality of life and accustomed to paying out of pocket for new technologies that make their lives easier—not just cell phones, laptop computers, and iPods, but also elective medical procedures—has helped to create a $2.5 billion per year industry in LASIK (laser-assisted in situ keratomileusis). According to Market Scope, an ophthalmic industry research consultancy, in the US, 1
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